- Product; this is concerned with the best product or service for the target market. Disney for instance focuses on family series that target a wider market.
- Place; it involves getting the right kind of products and services to the target market for instance Disney’s ability to come up with shows that target the place of both boys and girls.
- Promotion; this involves educating the target market of the right kind of products. Disney achieves this through it advertisements
- Price; marketing managers need to come up with the best kind of market price. Here, they must consider the target market competition before settling for the price as well as the marketing mix cost as a whole. In addition to that, customer reaction estimate must be done against possible costs. Disney considers all this before setting prices for its shows (Hitt & Hoskisson, 2007).