Wednesday, August 22, 2018

Campbell’s Soup Company Business Structure

Campbell’s Soup Company is a corporation that grew from a firm started in 1869. Originally owned by two men, it expanded and renamed itself Campbell  Soup Company following the popularity of their condensed soup line in 1922 (CSC Brands L.P., 2012, para. 1). The success opened up to doorway to national and eventual global expansion {Was it the incorporation? Was it originally  partnership?}  Today, Campbell’s is the “world’s leading soup maker and manufacturer of high-quality branded foods” (para. 2).
Business Structure:
The incorporation of this business has opened the door for investment through public trading, and given the company a perpetual lifespan that has fostered a long term plan for survival via domination of the global soup market. {need more info on type of corporation, and the benefits it has}
A corporation also offers the advantage of limiting the liability of owners—which insulates investors from unfortunate circumstances beyond their investment.  {Compared to Firm which may have been a partnership?} As a player in global food affairs in more than 120 countries, Campbell’s is sure to bear massive responsibility. Accidentally producing a few cans of “Creamer of E. Coli” would prove devastating.  Such liabilities could easily crush a sole proprietor or wipe out even a rotund partnership. 
At this point I am having problems nailing down exacts about the structures inside the business. I know they have a Board of Directors, and a few committees under them, but I still need to do more research on the company. They claim that their “$8 billion portfolio is highly focused three core areas: simple foods, baked snacks, and healthy beverages” through several noted brand names (CSCB, 2012, para. 2). This makes the company relatively flat, but very expansive. According to their website, they employ 18,000 people in 21 countries (para. 3).
{They may be into some franchising and contract manufacturing on foreign soil. I need to find out these things. If they do it definitely is worth noting how these contracts are controlled.}
Economic Impact:
Campbell’s is a business that caters to hunger, so there will always be a theoretical demand for their product, and global expansion allows them to reach a larger market of people. People who like to eat and drink.
Their product is relatively cheap, and readily available every time I am at a grocery store. I believe the relatively low price of the product they sell is a key factor for their success. A can of soup is approximately one meal for one person and it costs about one dollar. It is a very economical proposal in a world where a meal for five dollars is considered inexpensive.
{Need to find out about fiscal policy}
{They may have a strong global impact on world hunger issues. I need to find charity information about them.}

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