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Thursday, May 30, 2019

The Protec Coating Company Strategy

 The Protec Coating Company is a Baldridge Award winner founded in 1990.  At that time the company came to be with a merger of United States Steel Corporation and Kobe Steel Ltd. of Japan.  The company provides coated sheet steel which is mostly used in the automotive industry for manufacturing purposes.  The company employs 236 associates working in a state of the art 730,000 square foot facility.
     Protec is driven by its vision which is BE, DO, HAVE.
They wish to BE completely committed to personal safety and wellness, consistent profits, and being recognized as the industry leader in regards to technology with products and processes.  The DO maintain a high standard for community, citizenship, and service.  The provide on time delivery matched with world class quality.  They HAVE highly skilled, engaged workers that are committed to excellent performance and ultimate utilization of production.
     Some objectives for Protec are consistently hitting quality expectations,  improving revenue per associate and demonstrating industry leadership, continue to never layoff associates with a turnover rate under 2%, all associates participate in ongoing safety initiatives and establish safety rules and procedures.
     What sets Protec apart from competitors is their continued profitability that has spanned over the last 12 years.  They also continue to keep associates employed with them.  This has a lot to do with their ability to guarantee world class quality and continuous on time delivery to their clients.
References
Thompson, A. Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases. [Purdue University Global Bookshelf]. Retrieved from http://www.freemanagementresources.com
PROTEC Coating Company (2015).  Retrieved from https://www.proteccoating.com/
National Institute of Standards and Technology:  Protec Coating Company (2015).  Retrieved from https://www.nist.gov/baldrige/award-recipients

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