- Fully integrated and interactive customer experience- This is strategic because it strengthens their market value.
- Overtaking Lowes in the professional and commercial market- This would be strategic because it advances their market standing.
- Increasing shareholders value by 10% by the end of the fiscal year- clearly a financial objective due to it increasing financial performance.
- Annual dividends and shareholder buybacks increase by 5%- a financial objective, performance related.
- Creating shareholder value
- Entrepreneurial spirit
- Taking care of their people (employees)
- Respect for all people
- Doing the right thing
- Building strong relationships
- Giving back
- Excellent customer service