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Sunday, September 15, 2019

Busienss to Business (B2B) Applications


B2B applications that leverage the Internet are not visible to the public in the same way that Web sites for B2C applications are. Prior to the Internet, many large companies had in proprietary EDI systems for electronic transmission of standard documents that used private networks. By the early 1990s there was a large installed base of these systems, and because these proprietary systems were also highly reliable and efficient, it took almost a decade for many large businesses to rely on the Internet as a secure communications channel. However, for many smaller businesses, the custom EDI systems of the past had not been economically feasible, and for these firms the Internet created entirely new B2B opportunities. By 2003, the dollar volume of B2B e-business had grown to about $1.3 trillion (from about $250 billion three years earlier) and to $3.6 trillion by 2008.

The growing usage of mobile devices for wireless cellular communications has fueled the development of e-business applications designed for these mobile devices, sometimes referred to as m-commerce. One of the new business opportunities here is to provide customized content to the user based on the actual geographic location of the handheld device as well as demographic data.

Reference:

Pollard, C., Turban, E., Wood, G. (2018). Information technology for management: On-demand strategies for performance, growth, and sustainability (11th ed.). Hoboken, NJ: John Wiley & Sons, Inc.

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