Monday, October 14, 2019

Departmental Policies


The area that I want to focus on would be the marketing department. The marketing department serves as a great purpose for a business. It’s extremely important that we not only have great marketing strategies as far as how we will market our product, but also that we take into deep consideration which area we are wanting to target. We have to make sure that we are offering a product that meets their economic needs.
There are many different steps that are necessary for developing policies and procedures which are as the following: establish a need for a policy, develop the policy content, draft the policy, write the procedure, review the policy by key parties, approve the policy, implement the policy, policy review and update and communication of changes to the policy. (Counsil, 2018)
There are many different areas where policies can be put in place but five that I would like to focus on more in depth. The first one I would like to discuss is the attendance policy. The company needs to set an attendance policy that is achievable by each individual and make sure that its enforced at all times. There are moments when an employee may have a sick child, family emergency or something else where its impossible to come to work. If that’s the case, we must make sure that they have the proper documents or doctor notes to account for that absence. When an employee misses work it gets everyone else behind in their task that they need to accomplish which will cause problems down the line for the whole company. We must make sure that we have a policy set up that the employees understand and make sure that they know its highly crucial they follow this attendance policy.
Overtime is another policy that we would like to discuss as far as a policy set in place. Overtime isn’t something that we will want to continuously offer but in certain cases if we are on a time limit to complete a job or finish a product then we want our employees on board with working additional hours if needed.
I would also like to discuss privacy, with any company this is very important. Privacy of our employees and customers is a huge topic. We need to make sure that we do what is necessary to keep our employees and customers information completely confidential. We can’t allow people to come in to work and drop the ball exposing other peoples’ personal information. It’s extremely important that we focus on their privacy always.
The next topic I would like to focus on will be the accident reporting. I would like to enforce a policy that protects the employees and employers’ rights. There is always a chance of an accident on the job, with we must make sure that we come up with a plan of how we will react in that situation. If there is an accident that takes place, we must make sure that its reported immediately. If it’s a situation where the employee is injured, we must make sure to file proper workman’s comp sheets as well as report the status of the employee before and after the incident. If the employee doesn’t disclose this information when the incident occurs, then we can’t go back days later and handle the situation appropriately.
Finally, I would like to discuss the topic of alcohol and drug use. This is a zero-tolerance company which means that no alcohol or drug usage is acceptable while on the job. Alcohol or drug use on the job could lead to many dangerous situations for the employee/employer, so we must make sure that we have a policy in place and that the employees know that we do not allow any usage while on the job. We will conduct random drug and alcohol screenings when we feel it is necessary and upon failing one of these tests the employee will be terminated. There are no second chances within our policy and procedures manual for alcohol and drug use, because the danger of accidents or doing the job wrong is too high.
         In closing I would like to focus on the fact that policies and procedures are necessary within any organization no matter what it is. If a company doesn’t have policies and procedures set up, then it leads to a lot of blank space for mistakes to be made and incidents to take place. Too often companies don’t focus on policies to the extent they should which will lead to a disaster for the company when an incident takes place. Having a manual set up from the get-go will show the employees what is expected of them and what must be done. There are so many different policies that can be set up within a company and all depends on what the company is looking for and trying to achieve within their company.
References:
Counsil, H. (2018). Developing HR Policies. Retrieved from HR Counsil: http://hrcouncil.ca/hr-toolkit/policies-guideline.cfm

Sunday, October 13, 2019

Fun House Business


In opening our funhouse there are so many different aspects that we must look at to make sure that our business is successful and one that we can keep up and running for many years.
When we first open we will be operating with only a few employees, one to run the counter for people who are coming in and make sure they are there to give out wrist bands and make sure the safety forms filled out. We will also have someone running the concessions as well as someone who will be doing the face painting and we would like to have someone keeping an eye on the children while they are playing. We will also need to make sure that we have someone who can run the company as far as human resources go and can handle all the financial aspects of the company. In starting the business, I will be doing that myself but upon growth we would like to hire someone who is trained and or licensed in that area. If we have multiple locations it would be necessary to have someone at each location who can handle the bookwork that needs to be done regarding all the finances.            
Within time of operating our business we hope to see a lot of growth and hope to eventually expand to other locations. That’s a goal that we have set in place and hope to accomplish it within a year or two. In expanding to more than one location we would need to make sure that we are staffed enough to have all the areas mentioned above covered. We would have to ensure that all locations have the proper employees needed to ensure safety first and that the kids are having an amazing experience while they are there playing.
            While it will take time and money to expand to other areas that is our long-term goal, so we will continuously be looking for people who we know will be reliable, trust worthy, and people who have a passion for making kids smile.  Also, when it comes to growth it will lead to other activities and offering special events that the funhouse can be reserved for, so we want to make sure that we have the personnel to cover all those aspects when they take place.

Saturday, October 12, 2019

Capsim Core Company Strategy


A vision statement that I would like to make for the company would just be to maintain a company that has goals and strives to do everything in our power to reach those goals. The mission statement would be to strive to have the best morals and practice integrity in everything that we do. In practicing integrity and honesty within our company we can make sure that we reach customers who know our product and that we will stand by it. Capsim Core is beneficial because it shows us every detail of the company, financially and sales wise. It will show us what is thriving and the areas that we need to work on. We always want to make sure that when we market a product that we are open and honest about the product. If there are problems with this product or they aren’t reaching certain standards we want to be able to disclose this information with public and be open and upfront about it. We will also let them know what our company is doing every day to strive for better and make sure that the goals we have in mind are met.
The area that I would like to discuss would be the marketing aspect of the simulation. Marketing is very important for many different reasons and it’s not just about the advertising but also is highly affected by the area that you are trying to supply the product too. If it’s an area that doesn’t use that certain product then you would want to make sure that you target the proper audience. This would often mean doing a lot of research on other companies offering similar products and their success rates. We can look at these different areas and determine what we need to do differently to make sure that we have a product that will be successful and reach many different locations and markets.
I would like to see the company show a better percentage when it comes to pricing, we can look at the competitive pricing from other companies and make sure that we are offering something with better value and pricing. Also, it would be very important to look at the reliability of the product and make sure that the product does exactly what it says it will do and that it will hold up for a good period. Customers want to know the product they are investing in, is going to be a worthwhile purchase. We will also look at the market size of the area we are going to be trying to target, we need to make sure that we are putting in efforts and marketing in an area that will be successful.
I hope that in giving this information it will help in making decisions for the company that will be a positive influence and have long term success rates.

Friday, October 11, 2019

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Thursday, October 10, 2019

Three Ways to Smarter Warehousing

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Wednesday, October 9, 2019

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Tuesday, October 8, 2019

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Friday, October 4, 2019

Strategic Analysis Tools


            There are several different strategic analysis tools that can be used by managers and leaders to evaluate their business.  One of these tools is PEST or Political, Economic, Social, and Technology.  Political factors include tax policy, labor laws, environmental laws, trade restrictions, tariffs, and political stability. Economic factors include economic growth, interest rates, exchange rates, and inflation rates.  Social factors include aspects such as cultural differences, population growth rate and age distribution.  Technology factors include research and development activity, automation, technology incentives, and the rate of technology change.  According to Lannon (2006) “this is a great tool to use in tandem with SWOT”. 
             Another tool used in strategic analysis is SOAR or Strengths, Opportunities, Aspirations, and Results.  This tool differs from the commonly used SWOT (strengths, weaknesses, opportunities, and threats) because it engages all levels and functional areas of an organization, while SWOT typically breaks down the  system to gain insight.   SOAR focuses on the organization and enhancing what is currently done well, rather than concentrating on perceived threats and / or weaknesses.   
One of the pro’s to using PEST analysis is to identify key factors, constraints, or forces that influence a firm's competitive position.  It is used during the planning and control process.  Another pro to using this tool is to help establish the dominant drivers of change helps managers make better decisions.
            One of the con’s to using the PEST analysis is the fact that the environmental analysis is complex.  Historical behavior does not guarantee future behavior. Determining the relevant trends remains a subjective decision.  Another con to the PEST analysis is that assessing and tracking interdependencies between trends is difficult and prone to errors.  Behavior can be modeled through simulation; however, it would increase the cost of analysis.
            One of the pro’s for using SOAR is that it engages managers from every level of the organization to communicate and share input on strategy and strategic planning.  Another pro to using SOAR is that most of the company’s resources are spent on building the organization’s strengths instead of spending time correcting their weaknesses. 
            A con for using SOAR analysis is that managers may ignore weaknesses and threats.  They may believe that their solution will overcome any difficulties.  This may not be the case.  By ignoring their weaknesses and threats, it will be difficult for a company to show improvement overall.


References

Lannon, R. (May 10, 2016).  Strategy Spotlight: 8 Tools & Techniques to Apply to Strategic Analysis & Planning.  Retrieved from https://www.batimes.com/.../8-tools-and-techniques-to-apply-to-strategic-analysis-and-planning.html
Vargas, K. (August 25, 2017).  SOAR: An Appreciative Inquiry Approach for Strategic Planning.  Retrieved from https://news.nnlm.gov/.../soar-an-appreciative-inquiry-approach-for-strategic-planning/

Thursday, October 3, 2019

E-Mail Management in Digital Marketing


                        A database of 10,000 subscribers! I thought I was in luck, how easy can this be.  Then I sent out my first test ad to the masses. I was shocked to discover I had a 50% bounce rate within my list! That meant I was sending out to 10,000 people and only 5,000 of the intended subscribers were legitimate e-mail addresses. This was not going to be as easy as I imagined. I had a lot of work in front of me in order to clean up my database and reduce the 50% bounce rate to as close to zero as possible.
            Cleaning a database is not as challenging as it seems but it definitely can take some time. There are a few common reasons that can contribute to an excessive bounce rate.  The email addresses provided simply just do not exist, they may have common misspellings or any other possible anomaly. Segregate the known outliers within your subscribers. Look at your bounce list, fix the obvious and then dig a bit deeper. If you see that the email is just erroneous and does not have an valid customer associated with it then just discard it.  If you run across one that may be a bit out of whack but the subscriber left a point of contact number to be reached at then give that customer a call. Confirm their email is correct, thank them and continue to drive on.  To have a solid database of actual customers that want to read your line of advertising is much better than having 10,000 erroneous emails that go out to the world of digits and lost in the ones and zeros.
            Not challenging but time consuming. Especially if you list is huge.  Cleaning can be tiresome but very useful and effective.  One your list is accurate and valid send another test ad out and enjoy the results. Polish up the list a bit then it will be time for data segmentauion. What is that you ask? It is known as the act of dividing your subscriber database into various categories, not so unlike a Venn diagram, in order to separate amongst your subscribers their various likes and dislikes.  It may include categories such as their various attributes, requirements, likes, dislikes, hobbies and so on.  This can be utilized to better target your audience and ensure the ads sent to each of them are hitting an area of interest.
            A marketing campaign utilizing email to your customer does not need to be over thought. I look at it as a style in which I can communicate my wares to my selected audience in a way that will draw them to my site.  My intent is to obtain their attention with an offer or a carrot so to speak and snare them into looking through my website with the intent to purchase my products. For example, a marketing plan that works well on me is a frequent email I receive from Polo Ralph Lauren about every three days.  I cannot help but to click each one and open it.  What does it contain?  A simple coupon that runs until the next email is received. Especially during the holdays the discounts range from 35%-60% off total purchase.  How can you go wrong?  A simple ad that continues to draw customers to the store, website or desired market is the way to go.  Over complicating the process will lose the customers focus and your email will be quickly deleted and quite probably within a short timeframe placed within the dreaded SPAM folder.
            Utilizing a simplistic approach through coupons and quick attractive ads we can see who’s interest we have gained.  For those who chose to delete or simply not open our email I would challenge just that demographic with an extra special sale. The purpose of this is to hook them into wanting more! Once they see the deal they cannot pass up they will be more apt to continue coming back, opening my ads and wanting more.  Each time we do this however we must monitor the data gained. Constantly cleaning, adjusting and tailoring our correspondence to our audience.
            Analyzing the data we receive through interacting with our customers we can over time uniquely adjust our message to meet the changing needs.  Collecting the data, cleaning the database, emailing the clientele, interacting with their needs and utilizing the email service provider to establish a clear and concise message is the sure-fire approach to a successful email campaign.  Keep the customers needs first.  Look and adjust your ads to minimize deletions and SPAM association.  Continue to use headings and paragraph that break up the text, engage the customers and market your product!
            Finally, after a well defined and executed email strategy we may find ourselves marketable and profitable in the days to come.  Stick to your game plan and stay on target. Email strategies have been here a while, hey have proved themselves worthwhile and are here to stay a bit longer.  The time to get your branding out there to your customer base is now.  Best of luck!
Dodson, I. (2016). The Art of Digital Marketing. Wiley.

Wednesday, October 2, 2019

Career Assessments


   Career Assessments are designed to examine your interest, work values, and work skills. It is usually designed by psychologists and supplies you with a plethora of  information pertaining to occupations which match your outlook on careers, and their related majors. This assessment is given by asking a series of multiple-choice questions about the individual taking the assessment. There is no pass or fail method. The parameters to which the assessment identifies the persons career path, is associated with the answers given.  It typically outlines what the individual likes, doesn’t like, what’s important to the person, and the individual’s strengths and weaknesses.Career decision making requires gathering information about one's preferences and abilities and the various occupational alternatives and training tracks, as well as the subsequent processing of this information.”(Gati, I., & Levin, N. (2014).  All of this is a part in identifying the potential assets a person has to offer a field of business, and the identification of the best possible career choices for the individual.
   Based upon the assessment I took on the O* Net sight, there were career choices matched to me by what my interests were. Some of those fields were: Credit Counselor, Human Resource Manager, Probation officer & Correction Treatment Specialist, General Operations Manager, and Social & Community Service Managers, to name a few. I found it interesting as some of the above positions, as well as some I did not mention, have not caught my attention in the past, as an interest. I have been told on so many occasions that due to my stern actions and having a zero tolerance for certain types of behaviors that I would fit best in a Corrections or, as a probation officer. To see it as one of the jobs on the assessment was interesting.
   To get a better understanding of what the assessment entailed I looked into the General Operations Manager, field. On the O*Net site, this assessment detailed the job with a description of what the job was about, a career video explaining the day to day operations of this job, an outlook into the future of this job, projected employment for 10 years, typical wages earned in this field, the education/experience needed to get started into the career, any certificates/licenses needed, the skills, knowledge, activities, and abilities all required for a position as a General Operations Manager. A career assessment is a good way to assess the strengths of the individuals according to the needs of the job. As mentioned in (), Career Needs Assessments are also of assistance in developing the longer-term goals, objectives and theoretical framework for aligning the office with the goals, mission, and vision of the institution. (Haviland and Gohn, 1983).
Reference(s):
Gati, I., & Levin, N. (2014). Counseling for career decision-making difficulties: Measures and methods. The Career Development Quarterly, 62(2), 98-113.  
Haviland, M.G., & Gohn, L.A. (1983). Career Planning Needs of College Students. NASPA Journal, 20(4), 28–33.

Tuesday, October 1, 2019

Human Resource Managers Knowledge, Skills, and Abilities


Human Resource Managers: Human Resource Managers need 5 important skills, abilities and certain knowledge:
Skills                                                                                        Abilities
Management of Personnel Resources                                      Oral Comprehension        
Active Listening                                                                       Written Comprehension
Speaking                                                                                   Oral Expression
Social Perceptiveness                                                                Written Expression  
Reading Comprehension                                                            Speech Recognition
And the most important knowledge one can have in this area is Personnel and Human Resources or the knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems ("Human Resources Managers: Job Requirements," n.d.).
Food Service Manager
Skills                                                                                       Abilities
Service Orientation                                                                Oral Comprehension
Coordination                                                                          Oral Expression
Speaking                                                                                 Problem Sensitivity
Critical Thinking                                                                     Written Comprehension
Monitoring                                                                              Speech Clarity
And for knowledge    
Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction ("Food Service Managers: Job Requirements," n.d.).
Business Teachers, Postsecondary
Skills                                                                                        Abilities
Speaking                                                                                   Oral Expression
Reading Comprehension                                                           Written Comprehension
Instructing                                                                                  Speech Clarity
Active Listening                                                                          Oral Comprehension
Writing                                                                                        Written Expression
The knowledge that is most important in this field is
 Education and Training -  Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects ("Business Teachers, Postsecondary: Job Requirements," n.d.).
English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar ("Business Teachers, Postsecondary: Job Requirements," n.d.).
These professions do overlap in terms of the skills and abilities as well as the knowledge for the job requirements. I feel that I am qualified in the fields of Human Resource and Food Service Manager, but not college professor. While I have certain skills that make me qualified, such as I can speak clearly, I can read, write, speak and understand English there are certain other requirements that make me unqualified for the job(s). I have an intense fear of speaking in front of large groups, and some jobs require it. I don’t like crowds at all.
References
Business Teachers, Postsecondary: Job Requirements. (n.d.). Retrieved from https://www.myplan.com/careers/business-teachers-postsecondary/requirements-25-1011.00.html
Food Service Managers: Job Requirements. (n.d.). Retrieved from https://www.myplan.com/careers/food-service-managers/requirements-11-9051.00.html
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