RUBY TUESDAY
Restaurants are a vital part of our
everyday lifestyle; because we are a society on the go, we patronize them
several times a week to socialize, as well as to eat and drink (John R. Walker
p.220) Furthermore in today’s society it has become more hard for people to get
out and about because of the economy and that also makes things a little
difficult for the hospitality industry.
Nevertheless going out to restaurants and spending time with your family
eating and having fun is something that everyone does at some point in
time. Moreover Ruby Tuesday is a great restaurant to
dine in and enjoy your meal; we have chosen this restaurant because it is a
casual dining restaurant that provides a great variety of entrées that are
affordable and meals that are very good.
Since 1972, Ruby Tuesday set the highest standards in culinary
excellence and restaurant innovations, Ruby Tuesday has positioned themselves
as a leader in restaurant technology and for that has been recognized for their
commitment to and the effectiveness of on-going training, and achieved the
highest level of operational expertise (rubytuesday.com)
Ruby Tuesday is a great restaurant that
I personally enjoy dinning in with my
family, just being able to choose from many different items on them menu is wonderful; mostly being able to try
new things each time that I go there with my family. Ruby Tuesday is driven by uncompromising
freshness and quality and gracious hospitality. This exceptional dining
experience is delivered in our classic contemporary and stylish restaurants
destined to be the envy of the casual dining business (rubytuesday.com). Every restaurant in the industry is different
in their own way and every restaurant has their own goals that would like to
reach and of the many different things that goes on within the company itself
every business has its ups and its downs.
Ruby Tuesday appears to have a an up or I would say a pro of serving
great food and providing great customer service amongst a mean of wonderful
staff that goes out of the way in making your dining experience a great
one. Nevertheless the cons of the
business would be that there is more than one restaurant out there in the
industry that serves great food some of which are located in the same area and
may bring much competition, No one
restaurant will be perfect and each and every restaurant will try to go out of
their way in making your experience a great one and then there are those
restaurants that have an I don’t care attitude, needless to say everyone will
encounter that at some point in their dining out experience. After much research Ruby Tuesday’s goal is to
ensure that their restaurant is a fun place to work as well as a fun place to
learn and grow and maintain a great atmosphere for every customer that enters
into the business. Making sure that
their restaurant is one of the top restaurants in the business is something
that they work very hard on in making sure that everything that is being done
and running smoothly.
Following this a little further, being aware
of your competition and what they offer is important to maintaining a
competitive edge. Ensure you know what
they are offering as well as the quality of their produce and the price
structure of their menu. Focus on your own style, and don't be tempted to try
to compete outside your area of expertise.
Every outlet is different, and a style that works well for one may not
suit another. Think about what will work best for you and stick to it. Your
style may be casual or more formal or there could be a subtle theme to your
outlet — ethnic, vegetarian or traditionally English, for example. The surroundings
and atmosphere are all part of the offering, and it's vital to ensure they
match the quality of food products you have on offer (ebscohost.com).
On the other hand knowing that things
are not going so well in the hospitality because of the economy is not looking
up, people are doing less spending and trying to save their money for more
important things, the bigger question is knowing how to deal with it and
knowing what to do. In this industry
reaching out to people and the community will allow for people to come in the
doors by having different events and promotions that will be fun. Having experience these types of promotions
before it feels great because that also bring good word of mouth and it lets
the people know that you care and have concern about your community although on
the other side deep down you’re trying to bring people in the business it goes
hand in hand.
Reference
3663 ON PROFITABLE MENUS. (2009).
Caterer & Hotelkeeper, 199(4583), 24-27.
Introduction to Hospitality Management
(2013) John R. Walker, 4(220),
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