I think in general society will move in the direction of higher expectations for CSR. However, I also think it will happen unevenly, because society is not homogeneous. Certain states, like California, will put much higher pressure on companies than others. Such parts of the country have moved (and are still moving) toward greater accountability, authenticity, charity, and more company-customer interaction. Other parts of the country might not care so much about CSR as long as the company doesn't outright commit crimes or defraud customers.
The traditional company mindset, which Pearce & Robinson (2013) indicate was single-mindedly focused on stockholders in the past, might stay strongest in more traditional states. Given how polarized the country has become, this difference might only get stronger over time, making local companies more able to get away with questionable practices while national and international companies are held to higher corporate citizenship standards, both by progressive states here and by progressive nations around the world.
References
Pearce, J. A., & Robinson, R. B. (2013). Strategic management: Planning for domestic & global competition. (13th ed.). New York, NY: McGraw-Hill.
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