Why is Public Relations Important?

Why is Public Relations Important?

PR or public relations is nothing but the practice of protecting as well as enhancing the reputation of any particular organization/firm or for that matter any individual. In today’s world of fierce competition, where every organization strives hard to work toward its brand image, public relations have become the need of the hour. It is essential for every organization to communicate well with its public/target audience. The correct flow of information is essential. Here comes the importance of public relations.

Public Relations can come in various forms and provide a specific task or general information.  Public relations examples can be as general as new ad campaigns, public announcements and to persuade the general public to vote for a candidate running for public office. Public Relations can be as simple as a department office in a company that deals with public image.  Usually when bad things happen, we tend to think of it as a public relations nightmare.

Public opinion IS the heart of what public relations is about.  The whole point of relating to the public is to maintain a positive opinion by the public.  Public opinion can vary and you will always get a wide range of opinion, it is the public relation department responsibility to find out what the public opinion is and to help sway that opinion depending on what the desired outcome is.

Publicity is powerful because for a brief moment, you have a captivated audience.  Restaurants are successful for a number of reasons, one of those reasons is because humans have to eat to survive, in essence you have a captivated audience.  When a customer walks in a restaurant, they are going to eat, just how much is when a professional server comes into play, but you are pretty much guaranteed a sale.  It is in our human nature to be social creatures, if a product is in the public eye, people are discussing it and it captivates our minds and helps make decisions.

It is considered unethical to expect to get something in return for a charitable contribution.  If ones actions are not pure, then the entire transactions is nothing more than a public relations ploy, a tactic that is playing on the minds of their customers, trying to get them to spend money in an effort that thinking their purchases is doing good in the world.