There should be
no doubt that students are attracted to teachers that demonstrate
a warm and inviting communication demeanor as they strive to create an
environment that is conducive to learning. In fact, there is a mounting body
of evidence that supports the premise that affirmative communication behaviors
exhibited by instructors are central to successful learning outcomes. Previous studies widely document how enhanced
communication between instructors and students can serve to promote affective
and cognitive learning in a variety of instructional environments. A key instructional competency that
has gained increasing attention over the past five decades is that of immediacy. Immediacy, as it was first examined by Albert
Mehrabian (1968) through his work in the field of communication theory, comprises
those “behaviors which reduce physical and psychological distance between
interactants” (p. 43). While the
face-to-face experience of a conventional on-ground classroom might very well
provide increased opportunities to exhibit immediacy through direct presence
with students, dedicated teachers in online learning environment can also employ
tactics to cause immediacy within the virtual classroom. The
purpose of this paper will be to connect some of the findings from previous investigations
pertaining to instructor immediacy with practical techniques and strategies
intended to yield more immediate behavior within the online learning experience.
Distance Learning
Communication
This review begins with the assumption
that educators universally recognize that a deeper level of knowledge can be
constructed through learner inquiry (as compared to rote memorization), and
that effective communication can have a significant impact on the success of
any learning experience. When
communication between students and their teacher is negligible, the potential
for gain realized from a meaningful exchange is therefore compromised. To further facilitate learning inquiry,
instructors need to be widely available to answer questions and also to
orchestrate greater discourse between participants within the learning
community. While the importance of
communication in the classroom might be clearly apparent, despite the mode of
delivery (face to face, online or hybrid), the regularly alleged confines of
communication indicative of geographically separated participants has been a
primary concern since the earlier generations of distance education.
Correspondence courses dating back to the
1800’s did allow for interaction between learners and instructors, albeit with
a significant delay in the exchange of messages. Many years later, the succeeding generation
of videoconferencing clearly made it possible for learners and instructors to
intermingle in real-time, while also facilitating increased learner to learner
interaction between multiple sites.
Regretfully, the expense of the required equipment very well might have
made this means of distance education too costly for mainstream use. Fortunately, the emergence of the Internet
made it possible for an even higher degree of interaction within a more
cost-effective learning environment.
The advent of online learning provided an
avenue that ultimately diminished previous concerns of the timeliness of
contact, and served to establish opportunities for greater interaction and
collaboration. In terms of the newly
emerging interaction via Internet, teachers could now interface with the
individual student (or the class as a whole) more effectively compared to the
past endeavors, when distance learning technologies mainly consisted of
correspondence, radio, or television.
This evolution has not only been advanced by the innumerable
opportunities made available through the developing online environment, but
also by the belief that high levels of interaction (in particular those which
promote social engagement) can have positive effects on the overall learning
experience.
The Instructional
Immediacy Construct
The construct of
immediacy was defined by Mehrabian (1967) as an affective expression of
emotional attachment, feelings of liking and the degree of perceived physical
and/or psychological closeness between people.
Immediacy refers to communication behaviors based on the principle that
individuals tend to approach people or situations that they like, and avoid people
or situations they dislike. In a
subsequent writing, Mehrabian (1971) expanded on this premise by adding:
In
response to a remark that appeals to us, we may 'approach' by asking questions
or leaning forward. In response to
discussion we find uninteresting or objectionable, we may 'avoid' by remaining
silent and leaning back, farther away from the speaker...Immediacy behaviors
involve an increase in the sensory stimulation between two persons. When we stand close to someone or talk to him
[sic] a great deal more stimulation and information are exchanged than if we
were to stand farther away or remain silent (pp. 2-4).
Ensuing
studies in the academic field determined that instructors can convey immediacy
verbally, or non-verbally. Verbal
components of the construct include addressing students by name, offering
personal examples, interjecting humor, asking questions, initiating
conversations with students, praising student work, encouraging student
opinions, and inclusiveness suggested by word choice such as the use of “we”
instead of “I’ or “you” (Gorham, 1988). Grammatical
and lexical measures that indicate affection, inclusion, and involvement also
reflect verbal immediacy (Wiener & Mehrabian, 1968).
Nonverbal components include physical cues
such as eye contact, gestures, vocal and facial expressiveness, body
positioning, movement, and proximity (Andersen, 1979). Needless to say, in the online classroom
environment where nonverbal cues might be relatively absent, the construct is
not as forthright or necessarily easy to exhibit.
Generally
viewed as a faculty member’s affability with their students, behaviors of
immediacy are those that enhance closeness to, and interaction with, others
because they reduce psychological and or physical distance between communicators,
therefore increasing the overall sensory stimulation and arousal, and also
promoting liking (Mehrabian, 1971).
Mehrabian’s immediacy theory runs parallel to that of Moore’s (1989)
theory of transactional distance, as well as Holmberg’s (1986) theory of guided
didactic conversation in that all three speak to the significance of
communication and interaction when learning at a distance. Moore’s (1989) theory examined the concept of
how transactional distance can result in a sense of psychological separation
due to a lack of communication between a geographically separated instructor
and student. Holmberg’s (1986) theory of
guided didactic conversation focused on the role of interaction between the teacher
and students in distance learning, emphasizing the need for dialogue between the
participants to bring about strong rapport, a feeling of belonging, and a sense
of empathy. But what practical means do
online teachers have at their disposal to create relationships based on
behaviors of immediacy which, in turn, will heighten learning outcomes?
Since
immediacy in online delivery infers the presence of a dynamic communication
process between remotely located participants, shouldn’t a planned and concerted
effort for making the communication process within the online classroom even
more affective result in elevated learning and teaching effectiveness and
satisfaction? In response, the task of
understanding the various means by which verbal and non-verbal expression can
successfully leverage the feeling of diminished distances between online
participants presents both challenges and prospects for the online
practitioner.
Instructional Immediacy
in the Online Classroom
Interaction is at the heart of the
learning experience and is widely cited as a defining characteristic of
successful learning in both traditional and the online learning environments
(Picciano, 2002; Swan, 2002; Wanstreet, 2006).
However, as Eastmond (1995) asserted, computer-mediated communication is
not inherently interactive. Rather, it is
dependent on factors including the frequency, timeliness, and nature of the
messages that are posted. With this in
mind, instructional immediacy within the online classroom was described by
Baker and Woods (2004) to be the “pedagogical and administrative actions an
instructor takes throughout an online course to increase the students’ sense of
human interaction, instructor presence, caring, and connectedness” (p.135). Such a focus requires online instructors to
distinguish between the mere presence of communication to a more genuine
interpersonal and contextual interaction as they seek to improve the online
educational experience.
There are a variety of practical
approaches for doing so, and the list of such opportunities will only expand as
technology in the online classroom continues to advance. With the aforementioned caveats noted, a list
of practical immediacy-producing instructional strategies can be advanced
toward what has been found to influence the online learning process, inclusive
of the experiences of this author.
Initiate and maintain on-going
contact – be proactive in communication with students through
weekly group announcements, personal emails, and individual contact (as
warranted) as well as demonstrating a high presence in the online classroom. Establish contact with each enrolled student
during the first days of the term, whether it be via in-course email or
external personal email. Highlight a
sincere personal interest in the learner’s success and emphasize an unfettered
availability for student contact.
· Promptly respond to student needs
throughout the term – set a personal goal for achieving a
communication response time of not less than 8 hours. Keep track of student progress, redirect
off-task students, and gently remind students of missed tasks.
· Facilitate live sessions
- extend opportunities for direct communication with students through synchronous
meetings using seminars, instant messaging, Web meeting applications, or phone.
· Adapt communication to various learning
styles - Create technology-enhanced snippets that guide
students through the learning process, detailing what is expected, and using
available media to provide the feeling of direct instruction and a collective
ownership of the course.
o
Personalized weekly announcements prior to
the beginning of the week
o
Media clips to engage student attention
o
Individualized assignment feedback
o
Optional voice over IP meetings
· Create channels for personalization
- Provide social-emotional cues by extending routine messages that represent personality
and self-image. Provide individualized feedback on all student work.
· Generate impetus through
communication - Demonstrate
a high presence through continuous and regular opportunities for interaction (such
as in discussion activity)
o
Always address students by name
o
Demonstrate a personal interest in each
student
o
Ask a lot of questions
o
Use personal examples and encourage
learners to share their own experiences
o
Praise student work
o
Offer constructive criticism
o
Inspire students to express their own
relevant opinions
In short, the more that an instructor can
do to lend a caring and supportive approach to the online classroom, the more that
learner will profit from an online learning experience. Such interactions are not all that challenging
to construct, but faculty must take the initiative for doing so. While it may
seem that the strides for creating a relationally rich learning environment
might fall on the instructor, one would be remiss to overlook the investment
from the entire course-level learning community, or as Arbaugh (2001)
noted,
The
online learning environment can in fact reduce the traditional social distance
between instructor and student…because the online environment may be more
dependent upon the collective effort of all class participants rather than
primarily the instructor to assure a successful course… (p. 48).
Conclusion
A significant body of evidence has
documented that positive communication behaviors exhibited by faculty at all
levels of instruction are fundamental to the learning process, and serves to
encourage affective and cognitive development in a variety of instructional
settings. Previous investigations into
the area of instructional communication have supported the long-held premise
that verbal and nonverbal messages conveyed by instructors have the potential
to influence student learning outcomes.
Links between teacher immediacy, student motivation, and affective
learning have been well documented.
Instructional immediacy in the online classroom is the extent to which
teachers are able to project affability and congeniality through their
communication. But doing so requires a
planned and concerted effort, a little empathy, and a sincere desire to make
online learning the fruitful experience that we ourselves would desire it to be.
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