B2B
applications that leverage the Internet are not visible to the public in the
same way that Web sites for B2C applications are. Prior to the Internet, many
large companies had in proprietary EDI systems for electronic transmission of
standard documents that used private networks. By the early 1990s there was a
large installed base of these systems, and because these proprietary systems
were also highly reliable and efficient, it took almost a decade for many large
businesses to rely on the Internet as a secure communications channel. However,
for many smaller businesses, the custom EDI systems of the past had not been
economically feasible, and for these firms the Internet created entirely new B2B
opportunities. By 2003, the dollar volume of B2B e-business had grown to about
$1.3 trillion (from about $250 billion three years earlier) and to $3.6
trillion by 2008.
The
growing usage of mobile devices for wireless cellular communications has fueled
the development of e-business applications designed for these mobile devices,
sometimes referred to as m-commerce. One of the new business opportunities here
is to provide customized content to the user based on the actual geographic
location of the handheld device as well as demographic data.
Reference:
Pollard,
C., Turban, E., Wood, G. (2018). Information technology for management:
On-demand strategies for performance, growth, and sustainability (11th ed.).
Hoboken, NJ: John Wiley & Sons, Inc.
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