Associates Capstone Course Project Template

Executive Summary

This section provides an overview of your findings. This section should be no more than half a page at the most, but a paragraph that is about 6-8 sentences is about the right length. This summarizes everything you wrote about in your report. This is also the conclusion for your report. If a business person did not have time to read an entire report or business plan, the Executive Summary should be the overview of the information.

Regulations and Management

 Summary

Provide a detailed summary of what you observed in regulations and management area of the business. Then describe any strengths and weaknesses.

Action Items

Based on your analysis, tell Tim what you recommend. Your recommendations should contain detailed directions of what needs to be done and when. Also, you should defend your recommendations by providing references that support your ideas. Address: the vision statement, short term and long-term goals, federal and state compliance issues, and social responsibility considerations.  He may or may not be following some of these.

HR Analysis

 Summary

Provide a detailed summary of what you observed in this particular area of the business. Describe any strengths and weaknesses. Look in the files in the back office at all of the employees. Are they valuable? Does he need more training? What other issues did you notice in the employee files?

Action Items

Based on your analysis, detail for Tim what needs to be done and when to improve this area of the business. Also, you should defend your recommendations by providing references that support your ideas. 

  

                                                                        Marketing Analysis

 Summary

Provide a detailed summary of what you observed in this particular area of the business. How did he advertise? What new ideas can you think of for ways Tim’s Coffee Shoppe might want to advertise? Who are the customers and what is their feedback? How can he gain new customers?

Action Items

Provide a SWOT Analysis detailing the external threats and opportunities and the internal strengths and weaknesses.

Strengths:

Weaknesses:

Opportunities:

Threats:

Economic Environment/Finance and Accounting/Financial Statements

Summary

Provide a detailed summary of what you observed in this particular area of the business. Look in the drawer labeled “Business” and the information and draw some conclusions about the economic environment of Tim’s Coffee Shoppe.

Action Items

Discuss the Economic environment and impact on Tim’s business. Use your accounting and finance knowledge to interpret the Balance Sheet and the Profit & Loss statement. Explain what Tim should do based on your understanding of the financial picture.

Problem Solving/Recommendations

Summary

Give five recommendations on what Tim’s Coffee Shoppe can do to improve their business.

References

Associates Capstone in Management. (2012). Retrieved from Tim's Coffee Shoppe simulation:   

                  http://extmedia.kaplan.edu/business/Media/AB299/Tims_Coffee_Shop/index.html

The CPM for Tim’s Coffee Shop

The CPM for Tim’s Coffee Shoppe

The competitive environment based on my CPM was one that will give Tim’s Coffee Shoppe a very serious challenge. In my CPM I used Dunkin Do-Nuts and Starbucks as the other location. There were only two areas where Tim’s Coffee Shoppe was competitive. Location and profitability. Tim’s Shoppe is in a great location due to the fact that it is located near the busy downtown business district and a large university. Tim’s Coffee Shoppe had a good profitability score due to the most part because he only has one competitor.

The 4 P’s of marketing are Product, Price, Place, and Promotion. Reading the results of the customer surveys, Tim’s Coffee Shoppe has a lot of mixed reviews. The main areas that needs the most attention were the seating areas and the order accuracy. The place is affected in the surveys as well as the promotion. The seating area needs a make-over to better accommodate the customers and the order accuracy along with promotions such as a customer loyalty plan would benefit Tim and his staff in this problem area. In the area of the product dealing with the 4 P’s the old register should be replaced with one that accepts credit and debit cards as well as cash. This would be a better convenience to the customers and the staff as well.

By implementing a promotion of free items, and remolding the seating area gives Tim’s Shoppe a better score with the customers who had a complaint on the first survey.

Overall the surveys weren’t all bad, just a few adjustments with the employees customer service skills, adjustments to the seating area, and upgrades to the register and order taking processes will turn this shop around and bring in a winning score with all the customers.

References

https://www.mindtools.com/pages/article/newSTR_94.ht