Subway Social Media Strategy

For this discussion I focused on the company Subway. I looked at Subway’s website, facebook account, twitter account, and instagram account. When first opening their website they immediately appeal to a customer’s pathos by showing a pop-up message of the business being open for delivery and takeout due to the COVID-19 virus. In the facebook page it appeals to a customer’s ethos and pathos by informing the customer about how many meals the company has been able to donate during the COVID-19 crisis. Subway’s twitter does a combination of what is immediately seen in its website and facebook, promoting to its customer Subway’s goal to help while still providing service to its customers. Through its instagram it provides the customer with a chance to interact with others as well as learn about Subway’s new subs and its new achievements. For the brand platforms such as Facebook or Instagram, where it can engage with customers, can be very helpful in understanding what customers want and what their opinions are on the organizational changes, through the use of a digital media and contests or polls (Freeman, 2014).

Similarly to your experience, Subway, the brand I looked at, had strategically used delicious images on its Instagram page. What stuck out to me, when comparing the different social media platforms, had been the use of eye-catching images on Instagram opposed to informative or even statistical images in the other platforms such as Facebook and Twitter. I realized that in order for a brand to successfully use a social media platform it must share content catered to the user of such a brand. Although images are used in both Facebook and Instagram, Facebook users are accustomed to seeing lots of text along with images whereas Instagram users see more eye-catching images and very little text. What do you think the users of each platform can tell a brand based on where most of its clients reach it from? What do you think a consumer can learn based on the platform he or she uses the most?

 

References

Freeman, B., Kelly, B., Baur, L., Chapman, K., Chapman, S., Gill, T., & King, L. (2014). Digital Junk: Food and Beverage Marketing on Facebook. American Journal of Public Health, 104(12), e56–e64. 

Social Media Specialist Job Description

Job Title:	Social Media Specialist		Job Category:	INTERNSHIP
Department/Group:	Social Media		Position Type:	Intern
Company:	UNIVERSITY CONSULTING, LLC		Date posted:
Reports to:	Social Media Manager		Position offered to:
Current Social Media Manager:
E-mail:		Phone:
Job Description
Role and Responsibilities Perform maintenance and management of assigned social media clients.  Complete assigned newsletter task, Communicate with team and clients,  attend team, department and all hands on deck meetings,  complete weekly performance reviews, manage personal time clock.  Complete special projects as assigned. Key tasks and their purpose start with most important task (please include a brief description if necessary): Keeping Social Media Accounts up to date/post tracker - posting new ads and motivational/inspirational posts daily, help post on days that need it, like other posts, gain new followers, build accounts. Post tracker needs to be updated each week as well as add new organizations (Refrain from posting on social media accounts until further notice) Communicate with the manager and team - Check in a few times each week to make sure they know what you are doing, how you are doing and if there are any assigned special tasks. Each week we receive ads from advertising, ensure that the ads for your client are up to date. Newsletter- submit contribution/assignment by Tuesday at 11:59pm EST.  Meetings- Attend All Hands On Deck, Communications Department and Social Media Department Meetings.  Attend all special meetings as required. Timesheets- Ensure Work Performance Report is completed and turned in to manager by Tuesday at 11:59 p.m. Time Clocks- Keep track of hours.  Ensure proper operation of Time Clock. Submit Time Clock Correction for for all corrections to your manager on the day correction is identified. Build and develop relationships with other interns outside the departments and within Department: Qualifications (education, experience, training, and technical skills required for this position): Have knowledge for posting on social media accounts, building relationships on accounts as well as with team, being able to step up and take charge. Some computer and phone skills needed. ●      Strong understanding of social media (Twitter, Facebook & LinkedIn) ●      Proficient in Microsoft applications ●      Proficient in the use of Google Drive ●      Organizational skills ●      Detail orientated. ●      Strong written skills and excellent grammar