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Wednesday, May 24, 2017

The Roller Coaster of being a Realtor

The business of Real Estate can be a lot like riding a roller coaster with lots of Peaks and Valleys.  The most common reason is that an agent gets a client and executed a contract, they get very busy with that buyer or seller, spending a great deal of time either finding a home for the buyer to purchase or marketing the home for sale for the seller.  The agent is fully engaged and focused on that transaction.  

Once the deal closes, the agent has more time to get busy finding another client to work with.    This is definitely a "Feast for Famine" way of doing business.  If you find it challenging to handle many aspects of the business, you tend to discontinue your Lead Prospecting activities.  What happens feels very much like riding a roller coaster, with huge up and down swing in activities.

Successful and Experienced Agents know that lead prospecting must be a daily ongoing process.  It never stops, even when busy dealing with other aspects of the business.  It's like a roller coaster sending off a new train every 5-10 minutes.  This way there is always one train (lead) entering the station (your business).  Thus, the best way to smooth the rises and fall in your business is to constantly Lead Prospect


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