Creating a Mission Statement

Tim's Coffee Shop Mission Statement

Our purpose here at Tim’s Coffee Shoppe to provide the customer with the best experience possible while purchasing the best coffee or pastry product in the industry. Here at Tim’s Coffee Shoppe we take pride in our customer service as well as serving the freshest coffee and pastry products.

Here at Tim’s it is Tim’s responsibility to provide the safest environment and training to help his employees to achieve the goal of providing great customer service. In order for Tim to provide a safe working environment for his employees, he must make sure his building has been inspected and passes all safety inspections. Tim must also be able to provide training material and provide his employees with ample amount of on the job training as well. Tim should also look into sending his employees to customer service seminars or take this training via the internet.

Elena Cano which is Tim’s manager must also help Tim in providing the necessary training needed for the employees to perform their jobs on an every day basis. Elena Cano must also assist Tim with the hiring process, the firing of employees and the discipline that is needed for the employees as well. Another task for Elena is to also make sure the Shoppe is operating properly and also taking the initiative to set up all the training for the employees and to make sure that all work in a timely manner.

 Conclusion

In conclusion with these goals and vision and mission statements in mind, Tim and Elena together can provide the proper training and tools needed to achieve all these goals.

References

Bateman, T. S. & Snell, A. A. (2009). Management: Leading & collaborating in a competitive world (8th ed.). New York, NY: McGraw-Hill.   

Tim's Coffee Shop

TIM'S COFFEE SHOP

Executive Summary

Tim not having a business degree is not hurting him in his business as much as he thinks it is. My mother owns her own business and never took a business class in her life. She is a computer major and has a bachelor in computer science. Having a degree helps when running a business but is not necessary. Having the degree in business can help improve the business but all the research on running a business can help as well.

                  One thing time can improve on is technology. Having everything in computer format can help with calculating the bills and other inventory things correctly. Adding a cash register that is ran by a computer will help put in accurate amounts of each product that the customer purchases. In the files of the surveys customers were complaining about not having the right amount on the bill. The customers also complained about the staff. Also coffee is being said to be burnt or cold. Customers have the right to their own taste buds.

                  When it comes to employees, Tim needs to take a look on their day to day schedules. If he notices that the customers are noticing that customers are not getting proper service Tim should take the employees back to the office and discuss what they need to improve on or what needs to change for the business to have the best customer service.

                  Tim needs to realize the SWOT of the business. Strengths are that the business is in a very good location. Weakness would be the coffee being burnt and the staff not paying attention to customers and doing their bills incorrectly. Opportunities would be to employ people that will take more care in their work, improve technology, and find out why the coffee is being burnt. Threats would be new competition moving into the area. This could hurt Tim by taking away his business. The new restaurants could offer different flavors of coffee, more options of breakfast foods, and more seating.

                  One way to increase the opportunities is to increase seating. Another way to help with customer satisfaction is to have a limit that customers are allowed to sit in the restaurant. Customers are complaining about there always being college students taking up the seating. Adding more tables or add on another room strictly for customers that are wanting to stay using the Wi-Fi would be a good way to separate them from the business customers that want to get in and out during their breakfast/lunch break. 

                  When it comes to the business side of things, all the incomes statements and the balance sheet looks great. There is a low net income for the past year. One way to increase this could be to raise the prices even just a little to help increase profit. Another way would to be to make all the pastries in house instead of purchasing them from another company. This way the company could make a mass quantity and order bulk in the product to make the pastries. The products to make the pastries could also be used to make other products to put in the restaurant. When looking to buy supplies Tim could do research from different companies and compare prices to make sure that Tim is getting the best pricing for the products. To help solve the cash income could be solved with that technology at the restaurant. This would help insure that all of the inventory being sold is being paid for in full. 

Regulations and Management

 Summary

Management should be able to go talk to staff or have the staff come to the manager to be able to talk about problems. Management needs to be able to point out the problems once they have read the customer surveys. When looking at the surveys for the day you can look at what staff was working that day and sit and talk with those staff members to see what needs to be improved on and what the whole business needs to work on.

Action Items

            Tim needs to sit down with his employees and see what the problem is. Look at what the business should do to improve itself. HR is in charge of all the behind the scenes in the business. HR controls the payroll and is in charge of payroll and being in charge of the regulations. HR manages are to oversee and administer the programs. They are to ensure businesses adhere to following the complex employment laws.

            When looking at hiring more employees you need to take some things into consideration. Past employment is a big thing to take into consideration when hiring new employees. Do they have the work experience to do the job, with past jobs how long do they keep those jobs, and do they have good reliable references that will back up their good work ethic? All these questions are and need to be taken into consideration. If in the past a person has only kept a job for a few months at a time they do not want to have them hired on. How many times has the person been fired? All considerations that HR needs to keep in mind.

References

Associates Capstone in Management. (2012). Retrieved from Tim's Coffee Shoppe simulation:   

                  http://extmedia.kaplan.edu/business/Media/AB299/Tims_Coffee_Shop/index.html

 

Longenecker, P. P. (2012,2014). Small Business Management. Cenage Learning.

Tim's Coffee Shop: Competitive Analysis

Tim's Coffee Shop: Competitive Analysis

After doing some research on the various competitors in the area for Tim’s, this is what I found. There are a couple of Mom and Pop diners, four Dunkin Donuts, and one Aroma Joe’s.

The competition from Dunkin Donuts would be that they have a drive thru, free wi-fi, and a variety of sandwiches. They have hot and cold drinks. You have the option of going in to sit or to go through the drive thru. They also have DDs perks that is a card you use for your purchases to earn points and free merchandise.

Aroma Joe’s has a wide variety of drinks but not a very big food menu. They do not have an inside sit down area. They are a drive thru only, so good for the people on the go.

There are a couple of small diners that serve breakfast and lunch. There is a wide variety of food but the wait may be a little longer as they have to cook the food.

Some of the surveys did not have a choice of rating food but the ones that did said the food was ok/good. Tim should look into expanding his menu. He should add breakfast sandwiches. He should also offer a variety of items for the customers to choose from for their sandwiches. Another item he could add would be muffins. Customers seem to like muffins with their coffee. People like to have choices, it makes them feel as though they have a say in what they are eating. He could add a small glass case for the pastries. Customers like to see the variety of items they have to choose from. Presentation is key to sales.

His business is in a great spot. He is near a college so he has a lot of students for customers. There are a lot of small businesses in the area as well so he gets people going to work and that are on their lunch or coffee breaks. He needs to get some comfortable seating. There are complaints of hard chairs. Customers like to be comfortable while sitting in any establishment.

The surveys suggested that his prices are reasonable. He would have to keep his prices comparable to the competition so customers will want to go there. People don’t want to spend more when they can go down the street for a little less money. If he expands his menu he would have to keep those prices in the same range as the area businesses as well.

His business has a big sign on the front so people can see what the business is very easily. He can promote his business by advertising on the radio, social media such as Facebook, Twitter, and LinkedIn. He can also set up a web site, once he updates his computer system. That way people can see what he has to offer.

 He can look at how the competitors are advertising their businesses and do it one step better. Tim has his “buy ten get one free” promotion as well. He could offer a card for free merchandise such as a free donut with a purchase of a large coffee. People like free things.

If Tim implements some of these changes he should be able to keep up with the competition in the area. He will also reach a larger target market with some changes and tweaks in his business.

References:

http://extmedia.kaplan.edu/business/Media/AB299/Tims_Coffee_Shop/exterior_storefront_.html

https://www.mindtools.com/pages/article/newSTR_94.htm

https://www.dunkindonuts.com/dunkindonuts/en.html

http://www.yelp.com/biz/aroma-joes-oxford