Convention Sales and Services
There are two experiences in Florida; the kind that locals see
and love, but also the beaches and tourist attractions. Southern Hospitality is
a big thing in Central Florida, just as the entire south. However, isn’t as
common in the larger populated areas that many of the attractions are located
unless a venue or hotel is family owned and operated. Those core values that
many guests look for thrive in private businesses. Having that said, the best
way to look at two very different; but essential properties that would be
direct competition for a family owned and operated venue in Central Florida
would be the most popular Family owned
resort in Daytona Beach, Perry’s Ocean Edge Resort and Moss Gate Bed &
Breakfast located in the small town of Umatilla, FL. Both of these properties are thriving with
business because of the things they believe in and the small-town principles
they accomplish every year.
Perry’s Ocean Edge Resort prides itself by having the
nickname “Daytona Beach’s Family Resort.”
In Daytona Beach alone, there are over 12,000 guest rooms.
(Daytonabeach.com, 2014) Perry’s only occupies 213 of those rooms and has
earned its name because they are known for having a large percentage of return
customers year after year. Not only are they just minutes from the Daytona
Beach Ocean Center for conventions and/or concerts, they really aim to please
all ages of a family. Perry’s has a list of activities everyday for Children
throughout the summer. For adults, there are many different activities to do at
the resort as well. This doesn’t even include all of the attractions in and
around Daytona Beach. For instance, The Daytona Beach Pier, and their newest
water park, Daytona Lagoon. Also, there are lots of dining and shopping nearby,
plus the Daytona International Speedway that provides the men in the family
with simulations, tours and the Richard Petty Driving Experience, and of
course, fishing excursions. All of this just in Daytona is a huge threat to any
competitor in Central Florida that may not reside near the beaches. Perry’s is
a great location to spend time with the family, and it is affordable, ranging
anywhere from $59.00 to just under $120.00 per night. (Perry’s, 2014)
As for
Moss Gate Bed & Breakfast in the quaint Umatilla, Florida, it’s like night
and day comparing it to Perry’s Ocean Edge Resort. Umatilla, “Nature’s Hometown,” (Umatillafl.org,
2014) is known for its serene atmosphere and most famously, the Gateway to the
Ocala National Forest, which is the home of multiple natural springs, nature
hikes, fishing and hunting. Umatilla is
surrounded by lakes and small bodies of water. “The superlatives to describe Moss Gate Bed & Breakfast
are nearly as endless as the acres of this former plantation house and
sprawling orange grove.” (lakecountyflorida.gov, 2007) Also, Moss Gate
happens to sit right on Lake Umatilla, which provides a beautiful scenic view
and opportunities for lake activities during a guest’s stay. The owner of Moss Gate actually lives on the
property and maintains it herself, as well as hosts Weddings and other events
in her beautiful on-site chapel and rustic barn. There is a large space near
the lake that can be used for Tents and Moss Gate holds 3 suites and a
two-bedroom cottage. During a guest’s stay, homemade meals are served and make
from scratch. Moss Gate is most known
for being a location for tea parties, luncheons and small, elegant events
during the day. In the winter months, many hunters that travel to the area will
stay at Moss Gate as well. The events that are held at Moss Gate are amazing,
and always set to a higher standard than any other venue in the county. Moss Gate’s rates are typically varying, but
average between $85.00 and $125.00 per night.
Either
property is direct competition for a small venue in central Florida. Perry’s
Ocean Edge Resort has all the attractions and is family oriented. It still
thrives on family owned principles, but actually in 2001, the Perry family sold
the property to GDA Investments, who then sold it to Pacifica Host in 2012.
(Perry’s, 2014) Regardless, both companies took the time and effort to continue
the tradition and core values still today. Moss Gate Bed & Breakfast in
Umatilla is so serene and beautiful. The owner really shows pride in her
property and everything about it. The standards are set high with everything
event that occurs at Moss Gate. Any potential small venue is aware of the
competition from both of these properties and the bar is set high.
References
City of
Umatilla, FL. , 2014, Homepage
Retrieved from:
Daytona
Beach.com, 2014; Meetings Retrieved
from:
Lake
County, FL Government, 2007, Hometown Highlights: Moss Gate Bed & Breakfast Retrieved from:
Perry’s
Ocean Edge Resort, 2014; Perry’s Book
Online Retrieved from:
Perry’s
Ocean Edge Resort, 2014; Perry’s History Retrieved
from:
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