Digital Marketing Advice

My advice would be predicated on the individual, the nature of the business, the nature of my relationship to this business, perhaps they are my competitor and I would provide them bad advice. Presuming I were a nice guy, they do not pose a competitive threat, they are receptive and reasonably intelligent but not overly knowledgeable in the realm of digital marketing and were starting a business in the consumer services sector I might suggest the following.

·   Get a website and optimize for mobile.

·     Find out what your competitors are doing on social media and engage on those platforms and any others your target demo engages with. (time and resource permitting). Set up analytics and ad words account with Google and start experimenting with generating traffic to the website in an iterative loop of having a goal, researching, implementation, analysis, and refining. I might also suggest they check out Hubspot or other web-based marketing resources.

The advice I would give a business that is just starting out with digital marketing is to make sure their website is clean and easy to navigate. Not have too many menu categories, not have too many photos and make sure their photos aren’t randomly placed all over the page. I would also advise them to only put photos that are relevant to their products/services on their website.

My next advice would be to focus on one social platform, learn everything you can about it and how to leverage it for business. It’s better to have one platform and be proficient in it; versus having multiple platforms that are rarely and/or improperly used. Once the business is proficient in one platform then it can expand to another platform and once, they’re proficient in that one, add another one. However, it is not necessary to have multiple platforms to gain more followers/customers. It’s best to be an expert in one platform.