Carrefour strategy is focusing on the process quality. They put standards and policies to be used in order to make sure that the customers are satisfied. Moreover, they specify for their suppliers the specifications to be met, such as; price positioning, the origin of the raw materials, etc. Moreover, inventory management is another area to be considered by the hypermarkets' management because it is essential to plan and forecast for future demands by customers.
In fact, the activities in the retail sector are based on interaction, merchandising, and negotiation. This might put more pressure on the management to satisfy the customers because of the high competition and high demand from the customers. Moreover, there are differences in customers’ need from country to others. Therefore, I think that customer satisfaction is required to be considered as the first criteria.
Reference:
Mahfooz, Y. (2014). Relationship between Service Quality and Customer Satisfaction in Hypermarkets of Saudi Arabia. International Journal of Marketing Studies, 6(4).
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