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Thursday, December 26, 2019

Carrefour’s quality and technology case study

Carrefour’s quality and technology is well-detailed. I have also experienced that Carrefour has started focusing on customers’ needs and demands for bringing improvements in its processes and offers. Due to rising competition, Carrefour has started giving everyday best deals on food items. No doubt, Panda is way behind Carrefour when it comes to quality and technology. The QR Technology has really added a lot of comfort in shopping at Carrefour. It is surely a competitive edge but not the sustainable one as this technology is expected to be used by several other hypermarkets. I believe the pattern of presenting nutritional value of each product tends to be same across the food industry. However, the staff at Carrefour might be more responsive and cooperative in this concern than Panda. No doubt, inventory management is important in the hypermarket. However, it is more important in the automotive industry than the hypermarket because automotive industry tends to procure more expensive auto parts which are assembled for manufacturing cars worth multimillion dollars (Memari, Rahim & Ahmad, 2014). Thus, if the inventory management is not the priority of this industry neither the parts could be properly managed and kept nor the end products. 
Online shopping has become a blessing for majority of the world’s population due to busy schedules and traffic hassles. Carrefour surely has an advantage over other in terms of ecommerce. It has tapped the market of tech-savvy and professional customers who usually don’t have time to physically visit the store.  This online shopping facility positively impacts the consumer perception about Carrefour’s quality (Gupta & Sethi, 2016). The value-added services drag the consumers’ attention towards Carrefour as compared to its competitors. For example, a family may not select Panda over Carrefour because the later offers more services suitable for different age groups, which could meet the needs of all family members. Technology has surely strengthened Carrefour’s competitive edge over others as very few hypermarkets offer online shopping facility to their customers.  I agree with the order of criteria for the successful operations of companies in both industries. 
Reference:
Gupta, P., & Sethi, N. (2016). Factors Affecting Customers' Choice of Shopping-A Comparative Study of Online and Offline Shopping in Odisha, India. Journal of Marketing Vistas, 6(1), 63

References:
Memari, A., Rahim, A. R. B. A., & Ahmad, R. B. (2014, June). Production planning and inventory control in automotive supply chain networks. In International conference on industrial, engineering and other applications of applied intelligent systems (pp. 430-439). Springer, Cham.

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