Sunday, February 10, 2019

Using Web Forms in Email Marketing


While an email marketing tool or campaign may generate its own data, this is best leveraged with existing customer and marketing data, and these should work together to build out a unified database. Using web forms, analytics, sales data, leads, event attendee lists, survey data, demographics, and other data sources an email marketing campaign can become highly effective. The more detailed and segmented the contacts can be broken into the more focused a campaign can be, and the more meaningful the analytics acquired from the said campaign can be in fine-tuning the message for that target audience (Dodson, 2016).
Dodson, I. (2016)The Digital Marketing Playbook. [Purdue University Global Bookshelf]. Retrieved from https://purdueuniversityglobal.vitalsource.com/#/books/9781119265719/  

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