Moderating Role of Customer Orientation on the Link between Market-Oriented Behaviors and Proactive Service Performance among Relationship Managers in the Business Banking Industry

Moderating Role of Customer Orientation on the Link between Market-Oriented Behaviors and Proactive Service Performance among Relationship Managers in the Business Banking Industry

This article describes that banking services is one of the essential areas of the segment, where human capital and knowledge are measured separately from productive strategic assets, credit and systems. Extensive growth like the liberalization of service segment and the narrowing of capital needs has encouraged economic forces for the most part in the Malaysian state. By directing on B-2-B banking in different ways for retail banking, the enactment of the Business Banking Segment depends severely on the individual parts of the relationship managers or RM, which showcase their connections as a connection to consumers who do their financing work. Financial Segment is well-known for its excellent workforce business. Segment is also one of the most wanted open market for headhunters and job experts, which is to fill opportunities of occupation from central to high-level locations. There is a constant petition for RM and Salespersons, which are active, consumer-focused and market-centric, in the opinion of potential benefits which they drive to take the bank (Hamzah, KadirOthman, and Hassan, 2016).

Hamzah, M. I., KadirOthman, A., & Hassan, F. (2016, June 15). Moderating Role of Customer Orientation on the Link between Market-Oriented Behaviors and Proactive Service Performance among Relationship Managers in the Business Banking Industry.Procedia - Social and Behavioral Sciences, 224, 109-116.