Core Competencies

The choice of the concept of core competences is well articulated in terms of its application in the general marketing sector and how it can be used to develop personal projects. By focusing on the adaption of the essential capabilities in internal process, the author gives a practical application of the concept. Emphasis on the use of core competencies in analytical thinking, decision-making and client services can be complimented with the mention of technical tools for business analysis such as data analytics, statistical models, or industry data analysis. Overall, the focus on position strategy will depend on the feasibility of industry research and the data you collect. Nonetheless, core competence development for your proposed business is supported by recent literature on application and therefore, merits your choice of concept and variables to support it. 


This association of competencies and competitive advantage is supported by literature such as Yang (2015) who associates competitive advantage as an outcome of total quality management. In the literature by Yang, total quality management is achieved by the engagement of resources including the employees. In your writing, you focus on employee understanding of core competencies to influence success factors that include the designs of the products, human resource awareness, and communication strategies. The support of previous literature for your positioning strategy connects employee commitment to the duty of serving customer needs and cost reduction.