Advertising Department Business Dilemma's
Introduction
The purpose of
this paper is to identify the Business dilemmas in the Advertising Department
and to understand the causes of those situations that are impacting the organization.
A Business dilemma, is a situation an organization finds itself in. This could
be because of the lack of leadership, failing IT systems or shortage of skills.
The known Business Dilemma in the Advertisement department
is the continuous change in leadership, which has led to communication issues
with the interns and management. ''Business dilemmas are situations or problems
where a person has to make a difficult choice'' (Mann). Too much change in a
short period of time within the Advertising department is having a negative
effect on the team. This could demotivate the interns, which may impact their performance,
resulting in low productivity. Leadership and Management have to understand the
pressures employees face in order to perform and help the company succeed.
(Mann). Business dilemmas can be solved
by the implementation of the organizational change theory. ''Organizational
theory is a change within the organization setting which is a constant
occurrence.'' (Corrigun)
Information
Management, Planning, & Controls
Information management systems provide management with the
tools to plan, change, develop, and manage the use of information with vision
and creativity within an organization. The information management systems must support
decision making and create value for individuals and the organization by
creating positive outcomes for organizations and to benefit communities and society
as a whole.
For management to obtain the information required to manage
the business successfully and to ensure it is available to the right teams at
the right time. While at the same time protecting the information from external
competitors. The appropriate infrastructure must be deployed right through the
organization and people must be aware of its use.
A good way to provide management with the right information
at the right time is to make use of information management systems. It would
allow management to plan, track activities and control workflows. Also, monitor
the success or failures of processes and people. The information system must be
capable of producing management reports, which can be used to check on the
organization performance by using realistic measurements.
In the advertising department new management do not have an
understanding of procedures and the IT systems/tools (Power Point). The
continuous changes has had a negative effect to the client base due to the
relationships that were already built-up with previous management, being lost.
This is because knowledge goes with the previous management when they leave the
advertising department. The information management system should provide the
interns with the relevant details they need to create the ads for the clients,
regardless who leaves the company.
The actions that
should be taken is Management positions should be filled for a longer time.
Better succession planning arrangements is required, to aid smoother
transitions. Management and leadership teams must spend more time with interns
in order to correct the miscommunication issues. By managing changes better, to
maintain control of the operations and for positive outcomes to be the norm. In
order for management to be effective, they have to learn how to be good
communicators (Maxwell, 1947).
Management must implement better change control procedures
to allow interns to adopt to the new organizational changes being put forward.
Failure to do this will result in communication breakdown and could present a
‘them and us’ environment, which will impact intern’s morale and performance.
These procedures must be able to measure the success of any changes that are
made.
Organizational
Processes & Procedures
The Advertising Department has a lack of information
planning to share with the interns from clients. This is due to the department
not communicating enough with the social media department, at times the leaders
do not have any information to share with the interns besides just the name of
the company. This is a major issue as the interns have to do their own research
in order to get an understanding of what the customer requirements are. This must be addressed
urgently as it takes a lot of the interns’ time to find information on the
client and cause a delay for the work that is needed to be produced.
The interns must have access to the same information
management systems, which should include a Client Relationship Database, with
all clients information that they need to carry out their tasks. The
organization must implement the right processes and procedures to allow for the
capturing and storing of clients relevant information safely and securely. This
information must be accessible to the interns for them to be more productive,
which would save time and create a better working atmosphere, boosting morale.
Also, it would enhance the advertising department’s reputation from the clients’
standpoint, as knowing their business would demonstrate a sign of
professionalism and care.
The organization processes and procedures must be monitored
to make sure they are providing the interns and management with the correct
information at the right time, when needed for them to do their work efficiently
and effectively. Management must make sure they use the appropriate metrics
measurement to measure success or failures and to adapt processes and
procedures where necessary. This should be a continuous activity to drive up
standards within the advertising department. It would also identify where
training is needed and who requires it. Allowing for continual service
improvement and enhance clients experience.
Management should also allow for clients to provide their
feedback on the service they receive from the advertising department. To gauge
their satisfaction and make the necessary improvements where required.
The interns
have raised their concerns and ideas to the Director and Manager in order for
changes to be implemented. The leaders should
be attentive listeners, which would earn the trust of the interns (Maxwell,
1947)
Principles
and Frameworks for Making Ethical Decisions
The business dilemma is the constant management changes
within a short period of time, which is causing a breakdown in communication
and impacting the performance of the interns. This appears to be the root cause
of the issue.
Also it appears that the interns are upset
because of the negative feedback comments management have received via emails from
the clients on the interns performance.
Management should not share any negative or positive
feedback emails directly with the interns, which they receive from clients in
regards to the interns work performance, as it is breaking any trust the client has built-up with management.
It is causing the intern to have resentment towards the client depending on the
feedback that was given. Business ethics
is a wide range of moral and ethical principles that do arise in an
organization (Kunz).
The advertising department must put in place the right
structure for the client giving the feedback. The client should remain
anonymous. Both negative and positive feedbacks must be shared with the intern,
so the correct training can be provided. Feedback is good as it would help to
drive up standards in the advertising department. Also, to provide growth to
the intern and future potential opportunities within the organization in the
form of progression.
If client feedback is not sought and taken onboard, the
advertising department would not know how well it is performing and would not have
a view of the clients experience, therefore future business growth may not materialize
and the organization could lose its competitive edge and reputation.
The advertising department must work to a set of principles in
the form of good business practices, developed by the organization senior
management and have a clear structured framework to support those principles in
the form of processes and procedures, so the right and fitting decisions are
made. In the best interest of their clients. Senior management must make use of
the information system to make sure they monitor what the interns and other
areas of the business are doing to maintain the standards required for the
success of the organization.
Organizational
Structure, Management, and Leadership
The Advertising Department strives to
provide their clients with the best resources, by the interns using the skills
they have learned in the business department.
The interns gain a lot from the Advertising department, by learning how
to create ads on PowerPoint for each client every week. This could be capitalized by the leaders
getting more information from the clients which would help the interns to be
more effective in their ads.
The organization information management
system should be reviewed to see where it is failing the advertising
department. If one is not in place then management should look to provide such
a system to enhance the communication within the organization. Thus allowing
for those at the operational, tactical and strategic level to get the relevant
information that they need to carry out their duties.
Management of the advertising department
should review the team structure to see if they have the right individuals at
the right level to execute the activities to achieve the organizations goals.
They should start with the leadership and the style of the leader, to see if
that individual has the qualities to manage the interns to maximize their full
potential and deliver the quality advertisements needed by the clients. While
at the same time provide mentoring for the interns’ growth within the
organization.
Failure of management to provide the
right systems, tools and organizational structure could result in loss of
business and reputation damage.
The review of the organization structure and information
system should be done urgently because without correct specification/information
from clients, the interns will have a hard time coming up with ideas when
creating ads for them.
The Advertising department could focus
more on the Organizational structure'' which formalizes the arrangements of
interactions between and the responsibility for the task, people, and resources
in an organization'' (Pearce& Robinson, 2013, PG 321)
Impact
of Economics, Law, and Government on Value Creation
With University Consulting Services going global, it would
be a difficult transition due to different countries attitudes to work, as some
countries do not believe in women working and getting an education. Women are
faced with death threats and have acid thrown in their faces. With these
different laws and different government backgrounds, University Consulting Services would find
it very hard to establish in these countries. (Argintar)
University Consulting Services would have to change its approach
when doing business on the global stage to achieve economic growth. They would
have to adopt to those countries national and local laws, rules and regulations
to gain economic growth and may also have to adapt some processes and
procedures.
As University Consulting Services strive for value creation, it must
work to increase the worth of the interns and provide them with job
satisfaction and better leadership for them to fulfill their potential, which
fits with local customs and practices while achieving greater returns for
stakeholders, in particular their clients.
If University Consulting Services can increase value for their clients, by them gaining
more business from their advertisements it would improve University Consulting Services long term
business growth.
The information management system will have to be changed to
accommodate any new global activities and structural changes to the
organization to manage the new business.
Career Knowledge,
Skills, Abilities and Behaviors
The Advertising Department strives to
provide their clients with the best resources, by the interns using the skills
they have learned in the business department.
The interns gain a lot of knowledge from the Advertising department, by
learning how to create ads on PowerPoint for each client every week. This could be capitalized by the leaders making
better use of the information management system to capture specific information
on the interns track their career path, skills, knowledge, experience and
performance for future potential employment. This information should be made
available to other departments in the organization. Also, management could make
use of the information system to record and store details of client’s ads specification
request easily and safely by getting more information from the clients, which
would help the interns to produce more creative and effective ads.
It
is imperative for management to implement the right processes and procedures,
so clear and accurate information from the clients can be provided to the
Advertising department. Without the additional information, the interns will
have a hard time coming up with ideas when creating ads for clients.
Conclusion
It is clear to see by identifying the
lack of leadership skills, the breakdown of communication in the advertising
department, is a result of weakness of the information management system. The advertising
department can start to focus on a solution to resolve these issues. The organization can also start to find a way
to have management stay in their positions longer in order to benefit the clients
and to ensure the efficiency and effectiveness of the interns.
References
Maxwell, John C., and
(1947) Leadership Gold: lessons learned from a lifetime of leading/John C. Maxwell
Corrigan, Lori. (n,d) Organizational Change Theory
Pearce, J. A., & Robinson, R.
B. (2013). Strategic management:
Planning for domestic & global competition. (13th ed.).
New York, NY: McGraw-Hill/Irwin.
Mann, Terry.(n,d) What Causes an
Ethical Dilemma in conducting Business?
Marnie Kunz, Examples of Making Ethical Decisions in Business
http://smallbusiness.chron.com/examples-making-ethical-decisions-business-30591.html
Argintar,Laura(n,d)You wont believe
how many countries still don’t allow women to work.
http://elitedaily.com/women/separate-unequal-countries-worst-gender-inequality-ducation/
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