Evaluation model for the components of organizational identity

Organizational identity is both an internal and external concept that has input from a multitude of factors. It is dependent on an “organizational value system and culture and…is a part of organizational philosophy” (Kazlauskiené et al., 2017, p. 120). Internally, organizational identity begins with the company’s origins to include its mission and values statements. These statements establish the foundation of expectations for all future employees regarding the company’s beliefs and behaviors. In the most basic sense, it explains the “who” and “what” of the company – “who are we and what do we do?”. If the company is to continue along the path for success, it must adhere to this structured roadmap, and only adjust to meet changes within its market(s). Externally, the business image is the key factor of organizational identity. This relies heavily on marketing and product quality, being the most visual and tactile representations of the business.

Superior marketing provides the company with a positive image in the eyes of consumers. Exemplary production process gives the market what it requires and places the company in good standing with consumers. These are just a few of the more pivotal factors describing organizational identity.

References:

Kazlauskienė, E., Tamulienė, V., & Skačkauskienė, I. (2017). Evaluation model for the components of organizational identity. Montenegrin Journal of Economics, 13(3), 119-133. doi:http://dx.doi.org.libauth.purdueglobal.edu/10.14254/1800-5845/2017.13-3.10