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Saturday, February 15, 2020

Pooling Knowledge through Artificial Swarm Intelligence


Evidence-based decision making it is important to understand the company, culture, and consumers. Companies would want to make decision based on past data or evidence. If it is proven to be unsuccessful time after time, I would not want to waste my time and try to do it again. I would look towards making decision based on the evidence and data that has proven to be successful. A lot of companies are now moving to make decisions with a group or team in a face-to-face interaction using their knowledge as evidence for making important decisions. It is a pool of knowledge and they are able to collaborate on past experiences such as should we enter a new market space or what areas were most successful in the past. Combined with prove data pulled from computers and historical data.
Reference:
Metcalf, L., Askay, D. A., & Rosenberg, L. B. (2019). Keeping Humans in the Loop: Pooling Knowledge through Artificial Swarm Intelligence to Improve Business Decision Making. California Management Review61(4), 84–10.

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