Greening the message followup

Here is a link to the original post "Greening the Message" https://marketingreports.blogspot.com/search?q=greening+the+message 

 Ethical theories, principles and concepts.

We will chose to discard the green message altogether and launch a campaign that focuses on changes that have made the company more energy efficient. Our design increased demand by 10%. Competition mentioned some green measures in their campaign, which took some of our sales. We will provide production with marketing sales forecast so they can continue working out any little kinks that they observe. Our material cost and administrative costs increased and we saw our customer awareness percentage was 55% for Low Tech and High Tech customers. We will inform the senior management of the tainted contract and let the stakeholders prepare to renegotiate despite, the loss of wide margins built into the initial contract. Implement extra training to increase our admin cost by 50%.

Reconcile conflicts in the development of your strategic decisions making using Agency Theory and Stakeholder Theory concepts and principles.

Every business has to operate in a complex system of differences of opinions and values. There are rules, policies, codes of conduct laws and strategic decisions to be considered when in the process of devising ways to deal with conflicting views and values (Cavanagh and Fritzsche, 1985). A study was done that demonstrated the value of focusing Stakeholder Theory as more accurately depicted with managers, the principal decision maker. By addressing the individual manager as the central decision-maker, this research draws attention to the distinction and encourages more research related to stakeholder management (Reynolds, Schultz & Hekman, 2006).

                                                                                                                                    2

Explain how ethical theories should guide the implementation of your strategic decisions.

Business leaders will make decisions that are ethically significant on a daily basis. Whenever they act, they will be acting according to some ethical theory. Whether they know it or not, creating a code of ethics and consulting with managers and stakeholders before making business decisions where everyone is affected. Making consistently ethical decisions is more easily accomplished than making consistent successful or profitable ones.

Using the strategic planning process create a plan detailing your leadership and management decisions on the ethical dilemma.

The plan detailing leadership and management decisions is as followed:

Determine Position            Develop Strategy       Build the Plan         Manage Performance

Address strategic                Identify core            Process the SWOT    Communicate strategy to

issues as they arise              beliefs                     analysis                      organization

Analyze market                   Determine              Analyze department   Establish schedule for

opportunities and               organizations           goals                           progress reviews

threats                                core purpose            Align a one-year          Hold progress reviews and

Synthesize the data            Assign                     budget within the         modify

into summary SWOT         position to                 plan                      

items                                   leaders

                                                                                                                                                3

Use inductive reasoning skills, explain how your decisions will build competitive advantage

using the strategic management hierarchy.

The decision we implement will build competitive advantages while using the strategic management hierarchy because it will provide a planning framework that will maintain a strategically managed organization.

Formulate and explain the company’s positioning strategy based on your strategic management and strategic leadership decision.

Taking into account the changing environment and the realization of the positioning. We will devise future position of the organization on the basis of present and foreseeable developments. We will deal with the following aspects: The future, information collection, analysis, choice of strategy and implementation (Harvard Business Review, July 1980).

                                                            REFERENCES

Cavanagh, S. J. & D.J. Fritzsche: 1985, Using Vignettes in Business Ethics Research; L.

            Preston(Ed). Researching in Corporate Social Performance and Policy, Vol. 7

            (Ja1 Press, Greenwich, CT), pp-279-293.

Scott J. Reynolds, Frank C. Schultz, David R. Hekman, Stakeholder Theory and Managerial

            Decision-Making: Constraints and Implications of Balancing Stakeholder Interests,

            Journal of Business Ethics (2006), 64; 285-301.