Competitive Advantage Competency

The competency in competitive advantage and differentiation are important for every business no matter scale, product invention would be considered as well for being able to assist in establishing a successful positioning strategy. The company can differentiate its product to not just the high or low end of the market, but any consumer can find a path to purchase of any grade product. This being done can create a competitive advantage, multiple areas of the market being covered by one company can make it difficult for competition to forecast business. Going green with production is a chance to innovate technology and process that has not been cornered yet and opens market options further to the company.

The company is seeking ability to produce product by involving more green process in production. If the company also takes in the research and development part of that “green process” they can take and patient or retain rights to any technology that is created through it and market product based on that. If a company claims to product using a percentage of wind energy, they may be investigated by legitimate organizations and in found making false statements about this will lose business. Our business will have the greener options of waste reduction available and seek to reduce it continuously until a zero-waste goal can be reached.

The green message will strongly outline the positioning strategy for the company. The high end of the market with consumers having the cash flow to support the development of green processes. Investors are often consumers and can help with the development cost of funding a low waste production line. Our customer is environmentally aware and will see advertisement for our product and wonder if we are adhering to the standard the public has set. The production department has set goals of waste production decrease of five percent a year. Energy needs will begin with existing technology and process to transition the company mind set to green.

Our being set apart from our competion opens us to new competitors that have been in the market a bit longer. We want to have the customer able to see us in the green market but not forget us in the high end sustainable market as well. Our product can cost more, and the customer knows it goes into the sustainment of the environment and can have reassurance about their investment into the product. Creation of a competitive advantage can help the enterprise of the business market in a positive manner, the enterprise capital can be valued low or high depending on the local market to the product. The company will need a firm understanding of doing business on the environmentally friendly side of the fence, basing all start points in the recyclable mind set will put the business where it needs to be fundamentally.

Stakeholders and shareholders can be reassured where their investment and return will come from, most when environmentally considered are using to making donations along with being invested in the company they are giving to for environmental research or preservation. The value of the product is going to be customer driven in this market, how much do they want to contribute to the goal of more green production? Society usually wants to see the environment protected and preserved. Most companies can agree though most often violate, the general accepted waste levels and methods for proper disposal.

The positioning strategy I would submit to the company would be from an inclusive mindset, all leaders in the company should have inclusion into the creation of the strategy so they can better disseminate this to the individuals throughout the company. I would encourage every board member and manager individually in the company to help their subordinates to foster more into the renewable support and supply chains in the company. Getting the workforce behind the company to consciously make decisions based on the green production idea we are chasing, will keep cost down and increase our investments. Truly keeping the environmental friendly production is a simple business model away from a company the customers can get behind. Board members will have a community of employees that want to be a part of what the company is doing, and the customers doing so by their purchase of the product. Choosing not to purchase from a competitor based on their environmental impact sends a message that can help with the branding and image of our company that will have a good place in the customer mindset and promote sale.