Consumers often believe that franchises are not in need of using too many promotional platforms as they are already well known to the public for the simple fact of being everywhere. Well, the contrary is true for these businesses. Franchises are very common and for that same reason the competition is very strong between brands. Social media has become a staple way for businesses to promote their products, including franchise companies. When a franchise is able to reach its customer through social media, it is able to create a strong root that will develop towards obtaining a loyal customer. The franchise I focused on for this discussion was Subway. Facebook is one of the most prevalent social media platforms in today’s age and it is also considered to be one of the most noisiest platforms, due to its variety of content options (Martin, 2018). Businesses on facebook are able to share content through text, images, and video in order to promote their products. Facebook also allows businesses to pay for advertising throughout the platform. On Subway’s facebook it features a variety of sources and elements for not only customer engagement but also potential employees. The facebook page of this franchise is promoting the products by constantly updating its audience about new deals or menu items through images, text, and video. Subway is also using this platform by creating interactive online events such as word search puzzle contests to keep the audience engaged and constantly aware of Subway’s brand and products. Subway is not adding more menu items daily, therefore it aims to keep its customers interested in its menu by showcasing mouth-watering images and videos of new ways to enjoy items from the menu.
References
Martin, G. Z. (2018). The essential Social media marketing handbook: a new roadmap for maximizing your brand, influence and credibility. New Delhi, India: Rupa Publications India Pvt. Ltd
No comments:
Post a Comment