Social Media Changes

Like many departments of technology social media is changing on a daily basis. Companies and businesses have to learn how to keep up with these daily changes in order to successfully grow in their respective industries, if their businesses have core foundations through social media. It is important for the companies that have built the majority of their business through social media, to keep up with these changes because these platforms help “[establish and reinforce their expertise]” (Martin, 2018). Three ways in which companies can stay on par with social media changes is to focus on their audience feedback, the newest technologies, and the global news that would affect the business. Keeping in touch with their customers by understanding the niche that they are in will help companies navigate social media changes in a way that benefits their customer’s concerns. Being able to fluidly connect with their customers by adapting to the changes in different platforms will make it easier for their customers to reach the company's content despite the changes. Understanding where a company’s customers are located comes hand-in-hand with being updated in global news. If a company has a large percentage of customers living in an area that is faced with a weather catastrophe the company can promote content that is conscious of their customer’s situation. Likewise, if the company is aware of a rise in consumer spending within the area of its audience it can better promote sales or know how prices may fluctuate for the profit of the company. Lastly, understanding the newest technology before it becomes viral is important as this will allow the company to be ready when its customers consume from either a new platform or a new gadget. If a company is able to benefit from having a product related to the newest technology it will be much more profitable having the product ready for the market once the new technology has become viral, rather than waiting for the technology to become common and then begin to create the complementary product. 

 

References

Martin, G. Z. (2018). The essential Social media marketing handbook: a new roadmap for maximizing your brand, influence and credibility. New Delhi, India: Rupa Publications India Pvt. Ltd