Rainforest Alliance

A non-profit I decided to focus on for this discussion board is the Rainforest Alliance. The Rainforest alliance transforms the consumer business practices, consumer behaviors, and land-use practices with the aim to “conserve the biodiversity and ensure sustainable livelihoods” (Rainforest Alliance, 2016). This nonprofit uses youtube to show the work and progress the company has made. Through the use of documentary-style videos it informs viewers of the reasons behind the company's work as well as why the public should care. The content shared on the nonprofit's website varies from interviews with some of its employees and volunteers, to demonstrations of how to take part in the company's work, to showing the impacts of not doing anything to help prevent further damage to the rainforests. 

          I think youtube is a great platform for this non-profit in comparison to other social media platforms. Through youtube they are able to share not only visuals and text but also audio, at a larger scale. Being able to share with their audience the richness that they see in the rainforests enables the non-profit to better communicate their message. Through youtube they can connect to the audience that prefers quick information because a large amount of information can be condensed in a short video through the use of sounds, text, and visuals all combined together. Youtube can also be linked to other social media platforms that the non-profit uses. The link to a video can easily be shared on other platforms such as facebook, instagram, and twitter. Youtube is the perfect fit for the non-profit Rainforest Alliance because it enables it with tools to share the variety of information that it needs to communicate to its audience. 

References:

Rainforest Alliance, (2016). We Are the Rainforest Alliance. Youtube. https://www.youtube.com/watch?time_continue=7&v=Ea_mard7Fag