Connecting theory to what’s happening right now

This unit was about expanding our horizons in the social media realm. Most notably, we learned about
LinkedIn and its features. Creating a LinkedIn is important for any professional in this day and age. It
provides a myriad of resources and opportunities for anyone who is looking for them. This week we
explored the article function. As experts, it is helpful to provide writing samples alongside your
credentials to let those in your professional orbit that you are both qualified and knowledgeable. Being
able to write articles on a social media such as LinkedIn is also a uniquely helpful networking tool, as you
have the opportunity for your information to spread like any other post on social media, and gain views
that would never happen in a real world circumstance.This unit was about expanding our horizons in the social media realm. Most notably, we learned about
LinkedIn and its features. Creating a LinkedIn is important for any professional in this day and age. It
provides a myriad of resources and opportunities for anyone who is looking for them. This week we
explored the article function. As experts, it is helpful to provide writing samples alongside your
credentials to let those in your professional orbit that you are both qualified and knowledgeable. Being
able to write articles on a social media such as LinkedIn is also a uniquely helpful networking tool, as you
have the opportunity for your information to spread like any other post on social media, and gain views
that would never happen in a real world circumstance.

Insights from Raymond Pirouz, marketing faculty at Michigan State University’s Eli Broad College of Business:

“Depending on what we are covering in class, I try to bring in related news articles and show the linkage between theory and real life. I’ll highlight key passages, take a screenshot, and paste that image into my PowerPoint. Although the news is less structured than traditional learning materials, I use it almost like a mini case. We read the article as a way to get a discussion going and hear students’ opinions. I also ask them some questions and relate it back to the lesson plan. Then we jump into those ideas in a more structured way.

It’s really important to students that they are able to connect the theories they are learning in class to their practical lives. When you connect what’s happening in the real world with what you’re talking about in class, it just makes the content more relevant and the discussion livelier.”