Throughout the years, twitter has been known as a “micro-blogging site that limits your post … to about one long sentence” (Martin, 2018). When twitter decides to change from limiting posts to 140 characters to 280 characters it brings on both advantages and disadvantages. Allowing people to write much more makes people question if twitter can continue being different from other social media platforms due to its conciseness in posts. For the same reason, people that once stayed away from twitter due to its limiting characters per post could now show interest in the platform. Something else that can happen with this change is a change in the image of twitter’s feed. With its previous character limitation the platform could have thousands of posts in its feed and still keep a simplistic design for the user. If too many people begin to make longer posts, Twitter may have to update its design if users give negative feedback about the platform looking too crowded or too saturated. On the flipside, if a change to the design of the platform is needed along with the change in character limitations it could be a great opportunity for the company to rebrand itself. Another drawback of having too many characters per post is that some people may quickly ignore longer posts while looking through twitter, causing a great imbalance in the distribution of information within the platform. In the same way, more users may prefer the change in character limitations and use the platform more frequently as a way to fully explain their thoughts and engage in more profound conversations. Depending on the aim of the company and the goals of its platform, Twitter may face various disadvantages or advantages that can affect the future of the famous social media platform.
References
Martin, G. Z. (2018). The essential Social media marketing handbook: a new roadmap for maximizing your brand, influence and credibility. New Delhi, India: Rupa Publications India Pvt. Ltd
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