Domino's PEST Analysis

All companies go through changes, some of those changes can lead to vulnerabilities.  To mitigate those vulnerabilities, it is beneficial a look at the big picture.  One way to look at that picture is to complete a PEST Analysis.  A PEST Analysis is a simple and widely used tool that helps you analyze the Political, Economic, Socio-Cultural, and Technological changes in your business environment. (MindTools, 2020)

As the CEO of Dominos, I believe there are a lot of decisions that could be made to lessen the overall footprint that aids to climate change.  Object one to me is simply working to utilize green energy.  With all of the stores nationwide, trying to invest in solar technologies and possibly even wind technologies could supplement most if not all of the energy used.  By utilizing renewable energy, it would be a significant step in the right direction. 

A second item to address would be the vehicles used for delivery.  Delivering can utilized a great amount of fuel to keep the vehicles running around all day every day.  There is an opportunity to test the electric vehicle market to eliminate the emissions from a normal gas-powered vehicle.  This would tie in with the first initiative of utilizing green energy as you would now be powering not just the stores, but the vehicles as well.  Again, this would be an opportunity to lessen the footprint needed to accomplish a large portion of the duties of all stores. 

One last item to look at I believe that most pizza places to a good job at is their packaging.  Working to eliminate packaging that takes a significant time to decompose.  Mainly in some to go type containers.  The plastic to-go containers are a good cheap option, but they create a lot of excess waste that takes too long to decompose.  By utilizing paper style products, you are still able to send peoples food home in a nice container without the long-term effects to the planet. 

To me the difference in social effect between a society with legislation and one with none is change itself.  I think that there are enough companies out there that are only going to look at the bottom line and stay just within regulations.  They would be the companies that pay no mind to the initiatives above to try and limit their footprint.  They would do everything possible to keep cost down to maximize their profits.  Taken the lead of a major company like Dominos, you have the opportunity to set the standard by maintaining a standard well above the regulations.  I think the bulk of the decisions show an awareness for the planet.  They go beyond just that focus however.  By making the right decisions you can do right and still make a profit.  Sure, it may not be as large as it could be if you were to cut corners.  The flip side to that is that people are becoming more and more enlightened every day.  They see when a company is trying to do right and are willing to do more business with them.  So you may loose out on profit per transaction, but you may also see an increase in overall sales to balance that perceived lower profit.

References

MindTools. (2020). PEST Analysis. Retrieved from MIndTools: https://www.mindtools.com/pages/article/newTMC_09.htm