Research on Cruise Lines

Research on Cruise Lines

Even as cruise lines add more upcharge dining options, they're also working to improve the experiences of those who prefer fee-free fare in the main dining room. In 2014, Carnival introduced its American Table dining concept, which includes a new menu featuring comfort food items and larger portion sizes -- a family-style twist that encourages tablemates to share their food. Norwegian added some spice to included dining on its newest ship, Norwegian Getaway, with the introduction of the Tropicana Room, which offers live entertainment during dinner. Meanwhile, Hurtigruten and other expedition lines have made their onboard cuisine more representative of the areas their ships visit by sourcing items like meat, fish and vegetables from local farms and markets. The emphasis on main dining rooms and a better overall experience continues in 2015, as Royal Caribbean rolls out Dynamic Dining to more ships. The concept -- which scraps traditional dining in set dining rooms and, instead, allows passengers to dine when they want and with whom they want at a number of preset venues -- first rolled out on Quantum of the Seas and is set to appear on sister ship Anthem of the Seas when it launches in the spring. Whether passengers agree that this new system is an improvement remains to be seen. Factors contributing to the growth of cruising worldwide, the cruise industry has an annual passenger compound annual growth rate of 6.55% from 1990 - 2019. Growth strategies to date have been driven by larger capacity new builds and ship diversification, more local ports, more destinations and new on-board/on-shore activities that match demands of consumers.  The industry is also expanding rapidly internationally.  These activities help increase penetration in a core North American market that still has growth potential.  Only 53% of the target North American market (or 24% of the whole U.S. population) have ever taken an ocean cruise.  All the cruise ships in the entire world filled at capacity all year long still only amount to less than ½ of the total number of visitors to Las Vegas. Some challenge factors are the cost of the expanding of the ships expansion. 

Conclusion

            Some challenge factors are the cost of the expanding of the ships expansion for dining. Which will lead to higher prices of the food items being offer on the ship. Most likely need to be done to help pay the expenses of the expansion, and continuity of the services. Another factor is the may accommodate more guest, may cause guest to feel discomfort feeling as though their personal space is limited with so many guest on one ship.

References

Retrieved March 6, 2016 from http://www.cruisecritic.com/articles.cfm?ID=1703

 http://www.cruisemarketwatch.com/growth/