Instagram, The Digital Phenomena

Instagram is known as one of the major players in social media networking, it is a network that is owned and operated by Facebook, for photo publishing and sharing. According to (Bhatt, 2018), it has started in 2010 from a very small project at the Silicon Valley, as in application that is limited to mobile phones and hit the top downloads of photography applications in the app stores in a very short time. 

 Instagram was limited to mobile use, people preferred the fact that Instagram was available on their phones all the time. The founders did not want to launch a desktop or web version of the application is it depend on photography, where new mobile phones have better cameras and more chances to capture photos from different locations then a laptop.  In my opinion this move has given Instagram so many users are that are committed to publish better photos fulfilling their desire of looking good in front of others. I think it is a successful move because eventually Facebook page $1 billion to purchase Instagram in 2012 (Bhatt, 2018).

 Instagram was and still is in continuous development, it is always adopting value creating ideas. As cited from (MAB, n.d.), in 2013 Instagram noticed that people are desiring to watch videos in the network, this pattern was noticed as Snapchat entered the industry,  as a result of that they introduced 15 seconds video publishing in Instagram,  in three years it became 60 seconds, and the added many options and features to the application such as story, live streaming, and IGTV.

 References:

Bhatt, N. (2018). Instagram Business Model – Everything You Need to Know about How Instagram Works & Revenue Analysis. Retrieved from https://www.ncrypted.net/blog/how-does-instagram-work-insights-into-instagram-business-model-and-revenue-model-of-instagram/

MAB. (n.d.). Instagram – The Unstoppable Value-Creation Machine. Retrieved from https://digit.hbs.org/submission/instagram-the-unstoppable-value-creation-machine/